Head of Zeus

A selection of trade science fiction by Chinese authors — promoting the 2018 list of Head of Zeus.

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Egmont

A.A. Milne’s characters neatly make up the spectrum of temperaments — everyone knows a blithe foodie, an anxious worrier, a dependable pessimist, and a wise old sage. This new series of Winnie-the-Pooh gift books for adults is packed with humourous quotes from each memorable character.

This series was promoted in the Bookseller’s Buyer’s Guide for the Christmas 2018 retail slot.

# marketing design # trade marketing # magazine # front cover and inside front cover

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Egmont

A new activity book encourages parents to explore the outdoors with young children. Packed with instructional photos alongside lovely traditional Winnie-the-Pooh illustrations, the book is a delight.

This title was promoted online, with strategic web banner ads and paid Amazon marketing banners.

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Egmont

Following multiple brand and book style guides, print ads were placed in several magazines.

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Egmont

Thomas & Friends is beloved by children — almost without need for marketing. But it’s great to remind parents that Thomas makes exploring new topics with toddlers easy.

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by Roger Hargreaves / Egmont

The Mr Men and Little Misses are braving the adult world! This new book parody series launched for the 2017 gifting season. The campaign focused heavily on digital marketing such as humourous Facebook carousel ads.

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by Roger Hargreaves  / Egmont

Little Miss Inventor was introduced to the world on International Women’s Day — and everyone is still talking about her! Campaign assets include D6 outdoor advertising, trade and consumer magazine ads, and social media branding.

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Nobrow / Flying Eye Books

A trade ad for illustrated titles for adults and children.

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by Katherine Woodfine  / Egmont

Taylor & Rose Secret Agents is Woodfine’s second series featuring feisty young Edwardians solving mysteries. Peril in Paris launched the series with a cover reveal on The Bookseller. The campaign included web assets and an Edwardian luggage tag for children to use as a bookmark or hang on school backpacks.

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by Louise Greg  / Egmont
illustrated by Jùlia Sàrda

Sweep is a lyrical picture book with a big message; through exquisite illustrations, it demonstrates the power of big emotions. A definite award contender for 2018, with in-store support that includes A3 posters.

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