by Lemony Snicket  / Egmont

This marketing campaign supported the re-issue of Lemony Snicket’s popular series with new covers that tied-in with Netflix’s live action television show.

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by Katie & Kevin Tsang  / Egmont

A funny new series about a boy who is afraid of everything — but is bravely trying to face the world anyway.

Marketing assets support sell-in to booksellers as well as authors’ school events: shelf wobblers, bookmarks, stickers, and social media content.

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by Elizabeth Acevedo  / Egmont

Acevedo, an accomplished slam poet, wrote this coming-of-age YA novel entirely in verse. The Poet X was an exciting debut from a unique and under-represented voice and was published under the Electric Monkey imprint.

Marketing assets included magazine ads and digital marketing banners.

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by Alan MacDonald  / Egmont
illustrated by Sarah Horne

Ask Oscar is charming new series about a boy and his talking dog. The campaign focused on consumer facing magazine ads and in-store shelf wobblers.

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by Andy Stanton  / Egmont

Natboff! One Million Years of Stupidity — Stanton’s ridiculous romp through ‘history’ —  is the hilarious follow-up to his popular Mr Gum series.

To support the publication and author tour, I designed chapter samplers, bookmarks, badges, magazine ads, and social media content (quote cards, avatars, banners).

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by Neil Patrick Harris  / Egmont

This marketing campaign supported the launch of the new series Magic Misfits by celebrity author Neil Patrick Harris.

Campaign assets made the most of outdoor advertising and in-magazine adverts. The digital team re-branded the publisher’s social media accounts and used paid advertising on Amazon to support the launch.

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Egmont

This search-and-find book for both children and adults is a bit quirky, a bit silly, and on-trend for 2018’s llama craze.

Sales sheets and web ads brought it to the attention of booksellers three months before publication.

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by Michael Morpurgo  / Egmont
illustrated by Barroux

The latest and most personal novel from master children’s storyteller, Michael Morpurgo, about his uncles’ experiences during WWII. Illustrated throughout by Barroux.

The marketing campaign included chapter samplers for booksellers and schools, outdoor advertising, trade and consumer magazine advertising, national newspaper advertising, and extensive material for schools and libraries (activity sheets, posters, handouts, die-cut bookmarks).

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by Laura Ellen Anderson  / Egmont

Posters, magazine ads, trade ads, and digital marketing for new middle grade illustrated series, Amelia Fang. The first book in the series sprang into the top 10 in the Nielson charts when published in October 2017.

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